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L’Oréal

advertising, creative direction, social media marketing

1. Problem

As the worlds largest cosmetics company, L’Oréal needed to stay fresh and innovative in their advertising while efficiently communicating with many different markets and demographics.


2. Process

For over 4 years I lead a creative team of writers and designers to conceptualize and execute a wide range of ideas for brands like Maybelline and Garnier-Fructis. We pitched ideas, and collaborated with developers, ux/ui designers, strategists, and account execs on their execution. We developed everything from product/website launches, games, interactive experiences, banner ads, and social content to style guides and motion graphics. We even successfully launched a branded site (Makeup.com).

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3. Result

Dozens of innovative and engaging campaigns and projects were conceptualized, launched, and optimized during my time at Moxie. A few awards were won, including OMMA’s Member’s Choice award for Makeup.com, Zenith Media’s ROI award, and Moxie’s Site Of The Year Award. Additionally our ux and ui optimizations grew Maybelline’s digital audience by 63% and Garnier’s by 44% YOY.

 
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