I’m an award winning creative director with 14+ years of experience guiding brands through the ideation, execution, and implementation of integrated campaigns spanning digital, mobile, print, TV, and social initiatives. I’m collaborative and solutions-oriented with 6+ years of creative leadership under my belt. I have an entrepreneurial mindset with a passion for visually-led, business driving creative work.
Here are a few things I’m good at:
Art direction - Emotive storytelling and design that stays abreast of latest trends and interactive technologies while meeting business goals, high production quality, and brand consistency.
New business - Shepherd the pitch/RFP process with stakeholder interviews, creative brainstorms, and formulation of pitch decks. Lead presentations to key executives.
Creative strategy - Distill data and knowledge to a core proposition, and generate creative briefs that provide a launchpad for creative teams to produce ideas that solve business challenges against measured success.
Brand strategy - Orchestrate all moving parts of branding including style guidelines, visual design systems, advertising, and user experience ensuring brand consistency and vision.
Creative leadership and collaboration - Grow, mentor, and manage teams of 6+ including designers, writers, ux/ui, photographers, illustrators, and animators.
I’m currently living in the SF Bay Area and looking to stick around awhile.
Disney, L’Oréal, Maybelline, 2k Games, Dollar Shave Club, Cartoon Network, LACMA, BBDO, JWT, AwesomenessTV, Dreamworks, The New York Rangers, Rockstar Games, McCann Worldgroup